A successful initiative over the years, the 2018 Mercedes- Benz Luxe Drive drove in to Mumbai for astarry weekend on the 27th and 28th of October.
During this edition, there were a host of activities for enthusiast and visitors. There were self drive zones where one could experience driving the GLA crossover and the CLA sedan, an off-road track where the SUVs like the GLC and the GLE could be driven to get a taste of its capabilities, and a demo ride to show the extreme capabilities of the mega GLS350d. Safety was also not left out and PRE-SAFE demos were given to visitors in the C and E-Class sedans.
It was not all about cars as Mercedes associated with popular music channel MTV for MTV sessions, which were live music gigs with artists like Kamakshi Khanna, Hari Sukhmai and bands like Yellow Diary and Paradigm Shift.
Ace Chef Ranveer Brar was present and whipped up some fantastic culinary delights for the visitors. There were food trucks at the event that served dishes curated by him. He also held a workshop on gourmet food photography.
The main lounge featured a merchandise corner that showcased scale models, clothing, Mercedes bicycles, coffee mugs, keychains etc. and there was a separate zone for kids as well.
Mercedes also had a display of various models from their portfolio at the event and visitors were offered free evaluation along with trade in options and personalised finance in case they were interested in purchasing a new Mercedes-Benz.