Datsun celebrated its first anniversary in India by hosting the ‘Datsun Drive-On cavalcade in Delhi. This event saw 100 Datsun owners coming together to celebrate this occasion. Datsun will also celebrate the anniversary with underprivileged children at 100 locations across India.
The start of the ‘Datsun Drive-On’ convoy, which consisted of a line-up of Datsun GO and GO+ cars, was flagged off by Guillaume Sicard, President, Nissan India Operations and Bollywood actor Ayushmann Khurrana. The ‘Datsun Drive-On’ celebratory drive will also be hosted across seven cities including Delhi, Bangalore, Chennai, Kolkata, Cochin, Ahmedabad and Guwahati. The Delhi event also saw a musical performance by Ayushmann Khurrana followed by a jam session with Guillaume Sicard joining him on stage.
Datsun entered the Indian market in 2014 with the GO hatchback and followed up with a second launch, the GO+ earlier this year. Datsun cars are available across 176 Nissan-Datsun Dealerships and standalone outlets in India.
At the event flag off, Mr. Sicard said, “India was the first market to begin selling Datsun products after it was announced in 2012 that the brand would be reintroduced, and we are proud to celebrate this milestone in Datsun’s history in India.Since then Datsun has had an encouraging year both in India – where our happy customers are a testimony to this – as well as other world markets. ‘Datsun Drive-On’ is our way of showing our strong commitment towards our customers. Both Datsun GO and GO+ have been received well in India and we look forward to adding more products to our portfolio in the future.”
Talking about his association Datsun, Ayushmann Khurrana said, “I am very proud to be associated with Datsun. It is a young and dynamic brand that resonates with my personality completely. It has been a great experience today to meet Datsun owners and get to know their experiences with their cars. This has strengthened my belief in the brand”.