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Maruti Suzuki has launched its new Nexa dealerships which will will offer a personalized and unique experience to customers when they walk in to buy a car. The company plans to setup nearly 100 dealerships across the country in the next six to eight months. The first car to be sold from the new Nexa showroom will be the S-Cross that will be launched on August 5, 2015.

Nearly 1000 Relationship Managers have been recruited and trained at launch; their number will go up to 2500 in the next 6-8 months. Many of them are being hired from sectors like aviation, hospitality and financial services, expanding the talent pool of the automobile sector, another industry first. The relationship managers have been trained to give the customer full attention when in conversation and being there when the customer requires. Besides, they will also exhibit qualities such as warmth, respect, courtesy and punctuality. Special attention has been accorded to maintaining customer privacy while the conversations are on. Specially designed cubicles and separate seating area fulfils this objective.

The Relationship Manager will ensure that the entire buying, after sales and ownership experience is smooth and hassle free. A loyalty program that has been designed to offer rewards and recognition beyond the automotive industry. Going further, every relationship manager will be equipped with state-of-the-art ipads. Going paper less, the car configurator provides a virtual experience to the customer. There will be Apple TVs that will give a digital welcome to the customer when he comes in for delivery.

Customers can also download the Nexa owner’s app that will help the customer to recall service history, emergency support, accessory purchase, event updates, booking and manage service requests and even a choice of favourite music.

Nexa showrooms have been designed in a black and white prestige monochromatic theme that showcases the displayed vehicles in their full glory. Special attention has been given to in store lighting. The entire spotlight is on the car. A dedicated in-showroom delivery area, with LEDs and music will give the customer a fantastic delivery experience.