Mercedes Benz has announced that it will launch its first ever pick up model by the year 2020. The Stuttgart company says that the pick up market worldwide is looking promising and Mercedes will be the first premium manufacturer to enter the pick up truck segment. The new vehicle will initially be targeted at markets in Latin America, South Africa, Australia and Europe.

The new pick up will be developed by the Mercedes Benz Vans division. Volker Mornhinweg, head of Mercedes-Benz Vans said ”  “We can perfectly serve customers looking for a vehicle that offers a high level of utility and at the same time has the comfort, safety, and design of a Mercedes-Benz passenger car, we will design our brand’s first pickup according to this recipe for success.”

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