The Mercedes-Benz India Brand Tour 2019 has commenced with an initiative to connect with customers in Tier II and Tier III cities across the country.
The flagship experiential tour began from Ghandhidham and Anand in Gujarat and will travel to 25 unique locations including Varanasi, Amravathi, Panipat, Amritsar, Tirupur, etc. as a part of 25 years celebrations of Mercedes-Benz in India.
The aim of the tour is to engage with customers who want to buy a Mercedes-Benz car and live in a city where the car maker does not have a direct presence. The Brand Tour will comprise of the display of the entire Mercedes-Benz India portfolio. Additionally there will be test drives of cars and off-roading experiences as well. There will also be presence of Mercedes-Benz India’s Pre-owned brand-Mercedes-Benz Certified, along with dedicated teams to provide, Customer service and flexible financial services information.
Martin Schwenk, Managing Director and CEO, Mercedes-Benz India said, “With ‘Best Never Rest’ as our motto for 2019, we aim to further deepen our commitment towards our patrons in the Tier II and Tier III cities of India. The focus of this unique ‘Brand Tour’ experience is to reach out to potential customers in these emerging markets, who aspire to own a Mercedes-Benz. Mercedes-Benz is synonymous with customer centricity and Brand Tour is one such concept, which helps create a stronghold in the potential Tier II and III markets. This is the 3rd edition of Mercedes-Benz Brand Tour and we are confident that the initiative will help the brand to further expand its footprint and penetrate
deeper into the dynamic Indian market. It will remain our objective to expand our network beyond the metros and develop the market.”