Its official. The upcoming SUV from super luxury marque Rolls Royce will be called the Cullinan. Rolls Royce likes to call it a High Bodied Vehicle.

The name for the new Rolls Royce model is inspired from the Cullinan Diamond, which is the largest flawless diamond ever found. The Cullinan will be the second Rolls Royce to be built on the company’s all-new proprietary aluminium spaceframe ‘Architecture of Luxury’. The new eighth gen Phantom is the first to use that platform.

The Cullinan could get power from a 6.75 litre V12 engine that develops 563 horsepower and 900 Nm of torque. It will feature an all wheel drive system.

“The name Cullinan has been hiding in plain sight since we revealed it as the project name some years ago,” said Torsten Müller-Ötvös, Chief Executive Officer of Rolls-Royce. “It is the most fitting name for our extraordinary new product. Cullinan is a motor car of such clarity of purpose, such flawless quality and preciousness, and such presence that it recalibrates the scale and possibility of true luxury. Just like the Cullinan Diamond, the largest flawless diamond ever found, it emerges when it is perfect and exists above all others.”

“We were inspired by the epic processes, over many millennia, which went into the creation of the Cullinan Diamond. The name embodies the many facets of our new motor car’s promise. It speaks of endurance and absolute solidity in the face of the greatest pressures; it tells of rarity and preciousness and it alludes to the pioneering, adventurous spirit of The Hon. Charles Rolls and the engineering innovation of Sir Henry Royce; and, of course, it speaks of absolute luxury, wherever you venture in the world” continued Müller-Ötvös.