The Commercial Vehicles Business Unit (CVBU) of Tata Motors today announced a three-year strategic partnership with Wrestling Federation of India (WFI) as ‘Principal Sponsor’ to encourage and promote the sport of wrestling and leverage the strong connect with the brands of its CV range. Beginning with the 2018 Asian Games in Jakarta, this partnership will continue till 2021 that will include the World Championship and World Cup, 2020 Olympic Games, besides other national and international wrestling events.
This will be one of the biggest non-cricket association in the country and Tata Motors is going beyond mere sponsorship. The company will act as a catalyst to promote the sport, encourage and develop young and rising sporting talent enabling them to achieve their aspirations. As a part of the historic mega partnership, Tata Motors will support top performing 50 wrestlers (both men and women), across categories, on both domestic and international circuit.
Celebrating this initiative, the new official Tata Yodha jersey for the Indian Wrestling Team was unveiled by the stars of Indian wrestling including Olympic Medallists Sushil Kumar, Yogeshwar Dutt, Sakshi Malik along with Geeta Phogat – India’s first women wrestler to qualify for Olympic in 2012 and Bajrang Punia, Sandeep Tomar, Pooja Dhanda and Satyawart Kadian in the presence of senior management from Tata Motors CVBU and official of WFI.
Mr. Girish Wagh, President – Commercial Vehicle Business Unit, Tata Motors said, “Today, sports with the energy and dynamism is seen as a major platform for brands to connect with people across India – both masses as well as classes. Commercial Vehicles are the backbone of our economy and for Tata Motors, as India’s leading commercial vehicles manufacturer, we see sport as a significant bridge to reach out to various stakeholders – drivers, fleet owners, dealers and distributors, media and the public at large. In line with our brand philosophy of ‘Connecting Aspirations’, we believe in supporting sports and sportspeople who can take our country ahead with their potential, zeal and passion.”