Swedish car maker Volvo is considering setting up a new division to make customized and ultra luxurious versions of their international models. The company says that it seen an increase in demand for customers wanting to get their cars customized to their requirements.
“Work is ongoing to see what opportunities are there,” said Iain Howat, Volvo UK’s head of product. “If we do something, it would be more along the lines of what they do with the Range Rover Autobiography. But we have to get the basics of our range right before we start playing.”
Howat also said, “There are very active discussions and various mock-ups have been made based on the Concept 26 interior [seen at the recent Los Angeles motor show] which look very close to production.”
Volvo launched the new XC90 SUV this year and also unveiled the new S90 sedan.
