Mercedes-Benz India has announced digital initiative for customers with the campaign ‘Merc from Home’. Under this platform, a customer can purchase a new Mercedes-Benz car from the comfort of his/her home.

Merc from Home will focus on the entire process including online payment of products and services. The online interface will be backed by robust backend operations that includes preparation of cars to the documentation process, which will be done with utmost care and in the most transparent manner. All outlets of Mercedes-Benz across India will be connected to the e-commerce portal to support the customers through their online shopping experience.

Key highlights of ‘Merc from Home’:

  • Customers can now book and play their Mercedes-Benz online and get it delivered at their door steps from the comfort of their homes
  • ‘Live Mercedes-Benz Consultation Studio’ set-up for personalized product demonstration and consultation
  • Broader car portfolio now available for Mercedes-Benz India’s e-commerce platform: www.shop.mercedes-benz.co.in.
  • One stop solution for smart finance for booking of a Mercedes-Benz and other Value Added Services
  • A touch-free sales experience for customers for the first time.
  • Complete 24×7 Digital experience at any place of customer’s comfort from exploring to home delivery of cars
  • Personalized interactive solution on product information and live demonstration
  • One stop solution for smart finance and booking of car and other VAS services
  • Protective measures during Test-drive and delivery of car
  • Unique online concierge service from 10 am until midnight
  • High transparency and trust
  • On road price of cars | Information on availability of cars

There are 3 steps in buying a Mercedes-Benz via Merc from Home

Click and customize:

Customers and prospects can log in to www.shop.mercedes-benz.co.in and select any model and variant of their choice. The customers will have the option of configuring their cars asper their taste from a wide range of options for colour, accessories etc.

Live Consultation ‘Mercedes-Benz Studio’ (operational after 4-May):

The Mercedes-Benz Consultation Studio is an exclusive offering to the Mercedes-Benz prospects to avail a personal video consultation of the product of their choice at Mercedes-Benz India’s Center of Excellence or, at a dealership of their choice by a product expert.
Exclusive time slots will be offered to the customer for their consultation. After the product consultation at the Center of Excellence; all interested prospects will further be serviced by a dealership as requested by the prospect. This will also be available to customers who call the MB India Contact Center and request for a video consultation.

Consult a Mercedes-Benz product specialist:

Once the customers have configured their car on the website, they can consult Mercedes-Benz product experts for additional technical information. This facility is open from 10 am to 12.00 am Midnight for convenience of customers. The customer can choose Commercial Consultation with Mercedes-Benz India dealers’ product experts for special offers and a finance quote.

The customers can also opt for a doorstep test-drive, duly undertaken adhering to all prescribed cleaning process.

Mr. Martin Schwenk, MD & CEO, Mercedes-Benz India, said, “Digital platforms have become an important channel to stay connected with our customers. Towards this we are launching our ‘Merc from Home’ campaign that aims at providing a holistic, hassle-free and highly personalized car buying experience on our online sales platform. ‘Merc from Home’ also features new initiatives like ‘Mercedes-Benz Consultation Studio’, a virtual consultation mode that is going to enhance the personalized experience for the customers. The customers now can not only explore, select and make online payment for our products and services from the comfort of their homes, but can also get their Three Pointed Star delivered right at their doorsteps, as per their convenience.”