Mercedes Benz India has been on roll in recent times. Last year they sold 10,201 cars which was second to Audi by only a few numbers. 2015 has started on a very high note for the Stuttgart manufacturer. In the period from January to March 2015, Mercedes has sold 3,566 units which is a whopping 40% more compared to the same period on 2014.
As a double whammy, Mercedes also recorded their highest ever fiscal year sales. They sold 11,213 units between April 2014 and March 2015 giving them a growth of 17.5 percent from the same period last year. This success can be attributed to new launches like the new C-Class, CLA sedan and the GLA crossover. Mercedes has planned a total of 15 launches in 2015. This will definitely gives sales a big shot in the arm and will be a very close fight for top spot with Audi towards the end of the year.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz India commented, “The robust 40% growth along with other multiple sales records achieved in the first quarter of 2015, is a clear indication of our commitment to a strong customer focus. It also underlines the undisputed fact that, luxury car buyers across markets today increasingly prefer a MercedesBenz. We are glad to witness our ‘Live the Best’ philosophy yielding rich dividends and our objective of achieving a double digit growth moving in the right direction. Our product offensive across the spectrum, the value added services and finance programmes, the unique customer engagement initiatives have all been well appreciated, resulting in Mercedes-Benz’s best ever month, best ever quarter and even the best ever financial year. The result of these initiatives has been an inclusive growth for the brand in India in the first quarter itself, and validates our growth projection for the market. The success of the first quarter is stellar and inspires us to keep this momentum high for the remaining quarters.”
Mr. Kern further added, “Our growth in the first quarter is also significant as we had some of our key models, which are benchmark in their respective segments, under waitlist depending on various markets. The waitlisted models include the S-Class, the ML-Class, the GL-Class and the newly launched CLA-Class. It is our endeavour to cater to this increased demand and reduce the waiting period for these models.”