Mercedes-Benz India has recorded sales of 15,538 units in 2018, registering a growth of 1.4% over 2017 where the car maker sold 15, 330 units. This is the second year in a row that Mercedes-Benz sales have crossed 15,000 units.
The E-Class long wheelbase has been the the highest selling model in 2018. This has been followed by the C-Class and CLA sedans that have also registered good sales. The GLC has been the most popular of the SUV portfolio while the AMG models have also brought in good sales numbers.
2019 marks 25 years of Mercedes-Benz in India. The car maker will be launch a host of models in including AMG products. The first launch of the year will be the V-Class MPV on January 24th. Mercedes will also offer brand experiences in Tier II and Tier III cities including events like Brand Tour, Service on Wheels, Service Clinics, LuxeDrive and AMG Emotional Tours.
Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said,
“We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges. We however made a strong comeback in the Q4 period and were able to achieve a year-on-year growth. We are excited that we introduced new products and technologies in the market including India’s first BS VI car two years ahead of the regulation, and also created new benchmark in the areas of customer service and retail experience, as underlined by the top ranking for Mercedes-Benz in the latest J.D. Power CSI & SSI studies. Our product offensive strategy combined with our carefully crafted customer service and financial programmes bore fruits and helped us in winning over more customers to the brand, than ever before. We are also delighted to have crossed the mark of selling 15,000 units annually for the second consecutive year which underlines the trust and the loyalty of our customers across markets.”
Mercedes-Benz is highest selling luxury car maker in India for the fourth year in a row.