vijayawadaMercedes-Benz has expanded its network in India by inaugurating a new dealership at Vijayawada in Andhra Pradesh state. The new dealership, Mahavir Motors is a 3S facility and is located at  Survey No 250/11 – NH5, Gudavalli. It will cater to Vijayawada and the entire central Andhra Pradesh market including cities like Visakhapatnam, Rajahmundry, Guntur, Prakasham etc.

Set up with an investment of Rs. 5 crore and over a span of six months, Mahavir Motors is spread over an area of 20,000 sq feet. The showroom has space for a four car display and four dedicated service bays in the workshop that can service approximately 90 cars a month. The workshop has a team of 25 trained personnel to look after the cars.

Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “Vijayawada is an established industrial city and is fast developing into an emerging market with a strong growth potential for luxury cars. The increasing customer base for Mercedes-Benz in Vijayawada reiterates our confidence in
the market, resulting in the creation of a world-class luxury dealership like Mahavir Motors. It was important for Mercedes-Benz to expand its footprint in this important market and introduce the fascination of the Three Pointed Star to our potential customers and enthusiasts in Vijayawada. This is the first dealership that has been set up by our partner Mahavir Motors in Vijaywada, thus fortifying the brand’s presence even further. With a top-class infrastructure in place, we are confident that Mahavir Motors Vijayawada will be able to successfully tap the potential of the market.”

Her further added, ““In 2016, we will launch 12 new products, some products without a predecessor and inaugurate 10 new outlets, driving into new markets with a focus on Tier II markets like Vijayawada. We are confident of maintaining our strong performance for the year and aim for a sustainable and profitable business in India. It is emerging markets like Vijayawada that strengthens our belief in the India growth story even more.”

The new dealership in Vijayawada makes it 23 outlets for the German car maker across ten cities in southern India. Mercedes-Benz now has 83 outlets across 40 cities pan India.