The iconic Range Rover turns 50 today, the 17th of June 2020. To celebrate this occasion a limited edition model called the Range Rover Fifty has been launched. Production will be restricted  to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.

The Range Rover Fifty is based on the Autobiography trim level. On the exterior it comes with  exterior accents in Auric Atlas as well as two unique design 22 inch allot wheels.

There is a ‘Fifty’ script badging created personally by Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970” centre console commissioning plaque, headrests, dashboard and illuminated tread plates.

The Range Rover Fifty will available in both standard and long wheelbase body styles in four carefully curated exterior colours; Carpathian Grey, Rosello Red, Aruba, and Santorini Black. Land Rover Special Vehicle Operations is also offering the Range Rover Fifty in one of three Heritage exterior solid paints reproduced from the original Range Rover paint palette; Tuscan Blue, Bahama Gold and Davos White.

The Range Rover Fifty is available in petrol, diesel and plug-in hybrid P400e version.

The first two door Range Rover was launched on 17th June 1970 and the SUV has sold over a million units world wide. The Range Rover is now in its fourth generation.

Over its 50 year lifespan, the Range Rover has achieved many world firsts and completed numerous impressive feats. It was the first SUV to feature a permanent 4WD system when it was launched, and in 1989 was the world’s first 4×4 to be fitted with ABS anti-lock brakes. Later in 1992 it became the world’s first 4×4 to be fitted with electronic traction control (ETC) and automatic electronic air suspension – ensuring the refined driving feel Range Rover is so famous for, both on and off-road. In 2012, the latest generation Range Rover became the world’s first SUV to feature an all-aluminium lightweight construction, making it lighter, stronger and more efficient.