bmw-lux-olaLuxury car maker BMW has signed an association with Ola Cabs to become their ‘Lux Category Partner’ in India.

Ola customers will now be able to travel in absolute luxury and comfort in a BMW. Customers can easily book a ride in a BMW at just the tap of a button and arrive at their destination in style.

Through this association, BMW vehicles will be available to Ola fleet operators with an extremely attractive offer. BMW India will also offer a 360 degreesolution that takes into account both pre and post sales ownership with maximum support throughout the vehicle’s lifecycle. Additionally, BMW Financial Services India will offer 100% financing for upto 4 years starting at low interest rates.

The operators will also benefit from Driver Training programs that BMW India will organize. Certified BMW instructors will familiarize drivers with the versatile capabilities, technology, safety systems and features of BMW cars in detail. Apart from the technical details, operators will also get professional advice on how to make day-to-day driving safer. Ola and BMW will additionally explore other areas of joint collaboration to bring unique offerings to Ola’s enterprise customer segment.

Aftersales service packages will also be offered to reduce the cost of ownership and ensure that their BMW is in the best condition possible. These include BMW Service Inclusive Plus and BMW Repair Inclusive that are valid for upto 3 years / 100,000 kilometers. The transparent service package and extended warranty cover the cost for maintenance, inspection and wear-and-tear. All service work is carried out by certified technicians using original BMW parts for unmatched quality assurance.

Ola Lux will be available across three cities, Delhi, Mumbai and Bengaluru. The service will be expanded to other cities over a period of time.

Ola Lux is available for booking at a minimum fare of Rs. 250 and Rs. 20-22 per/km. The category also allows customers to book the cars on an hourly basis, via its Rentals feature. Features like driver details being displayed upfront, SOS buttons, Auto-Connect Wi-Fi, live tracking and seamless payment using Ola Money will continue to offer a comfortable experience to commuters.