In the wake of on going COVID-19 pandemic, FCA India has announced the launch of contactless experience for its customers. The Jeep retail experience is now completely ‘touch-free’ for Indian customers by introducing a digital module named ‘Book My Jeep’. Prospective customers can now book and own a Jeep without having to physically visit a showroom. Customers will be given test drives and delivery of a sanitised vehicle at their door step.
Customers who wish to book a Jeep digitally via www.bookmyjeep.com, will be guided by automated prompts through three easy steps. Customers will need to submit simple details such as their contact information, geographical location, choice of variant, colour, powertrain and transmission. The system will collate the input and send a summary to the customer for a reconfirmation, after which the customer can proceed to paying the booking amount via credit card, internet banking and the other available online payment options.
On submission, FCA’s automated retail architecture will automatically create a unique ID and link the customer’s information to its authorized dealer in that city. A Jeep expert from the Dealership will then contact the customer via a video or voice call and assist the customer in case any clarification or details required. A test drive, in a fully sanitized vehicle, will be arranged at the customer’s doorstep. The customer can then proceed using the same module to complete the booking process and go for the final payment online. FCA is also offering special benefits for customers who choose to book their Jeep SUV online.
FCA’s new retail module is being improvised to provide a comprehensive digital demonstration of the vehicle in an intuitive way. Before finalizing the purchase, customers will be able to decide majority of their preferences online, of course, other than physically driving the Jeep. The customer can choose to take the physical delivery of the fully sanitized vehicle at their doorstep.
