The general elections in India are underway, and in a special initiative, Jeep is helping voters in remote Indian villages to get to their poling stations to vote.
Tough terrain, lack of transport, extreme temperatures are some of the crucial factors that affect voter turnout. This makes it difficult for senior citizens, pregnant women and young mothers with infants to walk to their polling stations.
Jeep mapped out some of the most inaccessible areas for voters based on distance, landscape and accessibility, and identified a few villages whose inhabitants had yet to vote in full capacity owing to the long and difficult walk to the nearest polling booth.
After almost year of research, mapping and planning logistics, Jeep arranged for a convoy of cars to ferry the residents to their closest polling booths. After multiple trips negotiating challenging terrain, several people were able to cast their vote for the first time ever.
Rahul Pansare, CMO & Head of PR, FCA India said: “Brand Jeep is about taking on tough challenges. What could be a better opportunity to showcase what Jeep can do than the biggest election in the world?”
Watch the video here
