Mahindra recently showcased its new digitally enabled showroom concept, called the ‘World of SUVs’. The idea not only incorporates a modern style and digitisation but is amongst the first in the industry to leverage virtual reality to enhance customer experience and assist in the process of making purchase-related decisions.
The concept, now seen in at least 300 dealerships across the country has been deployed in a record time of 6 months. It incorporates hexagonal elements for wall décor and includes Wi-fi enabled lounges and ‘Re-fuel’ cafeterias for customer convenience while they wait to be attended by the sales personnel.
The dealerships now have a digital information panel alongside each vehicle on display, with an exclusive zone dedicated to the high-end cars, such as the Alturas G4. Intelligent use of tablet computers and mirroring televisions help create an immersive experience for customers when they come with their families to spec their potential buy. This, in conjunction with the virtual reality support and trained relationship managers, can help them make an informed decision while being aware of everything in fine script that otherwise goes unnoticed and results in loss of trust thereafter.
Along with the connected lounge and cafeterias, a ‘Mahindra Style’ unit retails merchandise and accessories inspired by everything Mahindra stands for.
That Mahindra is working on a major overhaul, in terms of not only cosmetics but function too has been apparent since long. It recently unveiled a line-up of BS-6 compliant engines that will underpin all the vehicles in the foreseeable future. The use of digital intervention is to appeal to the youth while boosting the culture of all-terrain driving capabilities.
