Maserati has opened its second dealership in India down South in Bengaluru. This is the first dealership in Southern India for the Italian car company. Headed by Jubilant AutoWorks Pvt Ltd. , the new showroom is located at MG Road in Bengaluru and has space to display 6 Maserati models.
The showroom will also have a high class visitor lounge,houses a special section for exclusive Maserati merchandising items as well as a configurator area where clients can customize their new car. The internationally trained sales and service personnel will provide clients in South India with an ownership experience befitting of the Maserati name. The dealership will also cater to other southern markets with dedicated sales managers at Chennai, Hyderabad and Kochi within the region.
Mr. Bojan Jankulovski, Head of Operations for Maserati India, said “As part of its over 100 years of heritage, exclusivity and sophistication with a generous dash of Italianity are embedded in Maserati’s genes. We believe that the southern market, and Bengaluru especially, is embedded in a culture that understands and appreciates luxury, thus holding immense potential for a brand like ours.The southern part of India has witnessed a strong growth in luxury car sales, which makes it clear that having a representation in the area is now a necessity for Maserati. Part of being a luxury brand is closeness to our clients and delivering personalized service. We are delighted to have associated with an established company like Jubilant Autoworks, whose values are very similar to ours.”
Mr. K. Subramanian, Director of Jubilant Autoworks Pvt. Ltd. said, “The legendary Trident brand from Italy has garnered a lot of attention among car enthusiasts prior to its launch in South India. It’s a matter of enormous pride for us to be representing the Maserati name in the country, carrying with it its rich inheritance that dates back a century. We are devoted to serving Maserati customers with a superlative experience that reflects this lineage, building a strong sales and service team for managing all aspects of the retail operations.”
This is Maserati’s second stint in India and a third dealership is expected to officially open soon in Mumbai.
