Focussing on increasing its presence in India’s Tier II and Tier III cities, Mercedes-Benz has inaugurated a new dealership in the city of Raipur. The dealership, City Star is the only 3S luxury outlet in the city.
The existing dealership is spread across 43,000 sq. ft. and has 9 car displays and 40 trained professionals. The workshop comprises of 3 service bays for PMGR and B&P jobs that can service up to 1700 cars per year. Other highlights include a Café Mercedes, dedicated Mercedes & Accessories corner, a comfortable customer lounge along with a Driver’s lounge.
City Star will cater to customers in Raipur and adjoining areas of Bhilai, Durg, Bilaspur, Jagdalpur, Korba and other adjoining area.
Mr. Martin Schwenk, MD & CEO, Mercedes-Benz India said, “For Mercedes-Benz India, emerging Tier 2 markets like Raipur are future growth engines and provide an opportunity to create new customer base for the brand. The customers in these markets are affluent, well travelled, highly aspirational and have a penchant for owning luxury brands like Mercedes-Benz. The appointment of a local partner in Raipur reiterates our renewed focus on the market and the continued patronage of Mercedes-Benz brand. Appointment of a local partner also gives us a better understanding of the customer requirement and also higher flexibility and faster decision-making, leading to sharper focus on customer centricity. With City Star, we are confident of continuing our ‘go to customer’ approach with the discerning customers of Raipur.”
Mercedes-Benz now has 95 outlets in 47 cities across India. Exclusive AMG Performance Centres are present in 6 Indian cities.
