Mr. Roland Folger, MD & CEO, MB IndiaGerman car maker Mercedes-Benz has posted its highest ever sales in India. This has been achieved despite the ban of diesel vehicles in the Delhi NCR region, which has affected the company in a big way.

Mercedes-Benz sold 13,558 units for the year ending March 2016, which is an increase of 21 percent. The first quarter has seen sales of 3,622 units and the company also saw the best monthly sales ever in March 2016. The E-Class is the highest selling model for the car maker in the first quarter of this year followed by the C-Class. There is also a waiting list for the S-Class, Mercedes-Maybach and the GLE across dealerships in India.

Roland Folger, Managing Director & CEO, Mercedes-Benz India, said “It is a significant achievement for us, as we have maintained our growth momentum in Q1 2016, despite facing multiple market challenges. We have been able to compensate the negative sales impact in the Delhi and NCR market, with a strong double digit growth achieved in most other markets across the country. This strongly underlines the fact that luxury car buyers increasingly prefer Mercedes-Benz. It underpins as well that the loyalty of our discerning patrons is with the brand. Our product drive across the spectrum, the tailor made finance programmes, the unique service initiatives have all been well appreciated, resulting in our historic sales success. Pursuing our ‘go to customer’ strategy we presented world-class retail facilities to our patrons in both new and existing markets. We also remained the luxury car brand with the most comprehensive retail network. This network drive enhanced our growth story even further with new customers opting for a Mercedes-Benz.”

Mercedes-Benz India is launching 12 products this year and expanding its network across the country as well.